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Cover: Campaign Strategies that WorkCapital Campaigns: Strategies That Work
3rd edition
Andrea Kihlstedt
Softcover
Price: $104.95
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Description

Written for both the experienced and novice to the world of fund development, this title is a blueprint for success in raising funds for capital projects.

This third edition outlines and guides you through every step needed to conduct a capital campaign and gets the point across with real life stories about campaigns. Charts, check-lists, timetables, budgets and worksheets provide formats and samples that the reader can use or adapt for the campaign.

This new edition has been updated to reflect the most recent trends in capital campaigns and now includes a downloadable CD-ROM full of reference material.

Key Features:

  • Discusses the recent changes in communications and meeting formats, including a full discussion of how and when to use conference-calling, e-mail and other new technologies
  • Provides a rich understanding of this method of fundraising and enables the reader to apply the strategies to other aspects of fundraising
  • Organizes assorted challenges that come up in a campaign by topic—donor problems, project problems, staffing problems, goal problems, etc.
  • Tells stories from the field from small, medium and large organizations about challenges, successes and everyday situations

Highlights: Includes tables, charts, checklists, readiness tests, examples and other useful tools of the trade

This book is also recommended as a study material to help prepare to take the Certified Fund Raising Executive (CFRE) exam.


About the Author

Andrea Kihlstedt

Andrea Kihlstedt has been a capital campaign consultant for more than 25 years and has served as consultant, coach and teacher to a wide array of nonprofit leaders and development directors. She has also worked for organizations of many sizes and varieties. Her interest in capital campaign fundraising springs from a fascination with the generous aspect of human nature.

Publisher: Jones and Bartlett
Edition: 3rd
Published: 2009
Format: Softcover
Number of Pages: 423
Dimensions: 8.5 x 11
Item: 28915

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