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Building Brand Momentum: Strategies for Achieving Critical MassRobert A. Sevier
Softcover
Price: $39.95
Member Price: $39.95
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Description
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Written for those on a higher education campus who want to develop an effective brand strategy for their institutions, the book presents an intuitive four-step brand development process:
- make a brand promise
- communicate your brand
- live your brand
- strengthen your brand
About the Author
Robert A. Sevier
Publisher: Strategy Publishing
Published: 2008
Format: Softcover
Number of Pages: 272
Dimensions:
8.5 x 11
Item: 28242
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