Catherine Chew—President
Craven Community College—New Bern, N.C.
United States
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Marketing

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Caffeine for the Creative Mind: 250 Exercises to Wake Up Your Brain
Caffeine for the Creative Mind: 250 Exercises to Wake Up Your Brain
Stefan Mumaw and Wendy Lee Oldfield
2006
Softcover
Item: 29029
Price: $16.95
Member Price: $16.95

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Changing Demographics and How This Affects Your Business, Today and Tomorrow
Changing Demographics and How This Affects Your Business, Today and Tomorrow
2013
Multimedia file
Item: 33223
Price: $325.00
Member Price: $195.00

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Competing for Students, Money, and Reputation: Marketing the Academy in the 21st Century
Competing for Students, Money, and Reputation: Marketing the Academy in the 21st Century
Larry D. Lauer
2002
Softcover
Item: 28174
Price: $59.95
Member Price: $41.95

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Creating and Sustaining a University-wide Integrated Marketing Culture
Creating and Sustaining a University-wide Integrated Marketing Culture
2012
Multimedia file
Item: 33218
Price: $325.00
Member Price: $195.00

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Easy Way to Develop a Strategic Marketing Communications Plan
Easy Way to Develop a Strategic Marketing Communications Plan
2009
Multimedia file
Item: 33076
Price: $135.00
Member Price: $95.00

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Handbook of Institutional Advancement
Handbook of Institutional Advancement
3rd edition
Peter McE. Buchanan
2000
Hardcover
Item: 28134H
Price: $111.95
Member Price: $78.95

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Integrated Marketing Communication
Integrated Marketing Communication
Robert A. Sevier, Robert E. Johnson
1999
Softcover
Item: 28136
Price: $56.95
Member Price: $39.95

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Integrated Marketing Workbook for Colleges and Universities
Integrated Marketing Workbook for Colleges and Universities
Robert A. Sevier
2003
Softcover
Item: 28241
Price: $39.95
Member Price: $39.95

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Introduction to Communications and Marketing
Introduction to Communications and Marketing
2013
Multimedia file
Item: 33222
Price: $325.00
Member Price: $195.00

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Introduction to Institutional Advancement
Introduction to Institutional Advancement
2013
Multimedia file
Item: 33208
Price: $325.00
Member Price: $195.00

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Marketing Colleges and Universities: A Services Approach
Marketing Colleges and Universities: A Services Approach
Tom Hayes
2009
Softcover
Item: 28347
Price: $56.95
Member Price: $39.95

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NAIS Handbook on Marketing Independent Schools
NAIS Handbook on Marketing Independent Schools
Kathleen Hanson
2011
Softcover
Item: 29507
Price: $35.00
Member Price: $35.00

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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
G. Richard Shell, Mario Moussa
2007
Softcover
Item: 29011
Price: $16.00
Member Price: $16.00

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University Marketing Mistakes: 50 Pitfalls to Avoid
University Marketing Mistakes: 50 Pitfalls to Avoid
Roy D. Adler, Ph.D., Thomas J. Hayes, Ph.D.
2008
Softcover
Item: 28348
Price: $27.95
Member Price: $19.95

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