Description
In this webinar, nationally recognized author, speaker and consultant Andy Goodman discusses seven characteristics that distinguish true narrative storytelling from the less engaging “brochure storytelling” most organizations tend to default to, in which the story itself never gets interesting.
Goodman offers six guidelines for gathering stories that ensure you dig out all the facts and feelings that bring your story to life.
For those who missed his highly acclaimed CASE Online Speaker Series event Storytelling: Tapping the Power of Narrative (held Feb. 10, 2010), Goodman will briefly review the basic structure of storytelling. The rest of Bringing Your Story to Life is new content, not covered in Goodman’s previous webinar.
Whether you’re an annual giving officer, magazine editor or alumni director, this session—highly applicable for all advancement professionals who spend hours advocating, explaining, proposing, presenting and writing—offers numerous and long-lasting takeaways for you to draw upon.
This multimedia file is a recording of an Online Speaker Series webinar that took place May 24, 2010.
When you purchase this item, you'll receive a link to a recording of the webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.
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Speaker
Andy Goodman
Author, Speaker,Consultant
Publisher: CASE
Published: 2010
Format: Multimedia file
Length: 90 minutes
Item: 33132