Description
Learn about strategies to increase giving among alumni and potential major donors and find out about strategies that don’t work—and may even be offensive to African-American donors—and how to change them.
The potential engagement of any population hinges on how its members are portrayed in institutional publications and whether or not they feel included in the life of the institution. Broaden your understanding of these issues as they relate to historically black colleges, black leadership and African-American giving.
This multimedia file is a recording of a webinar that took place Feb.19, 2009.
When you purchase this item, you'll receive a link to a recording of this webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.
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Presenter
Marybeth Gasman
Associate Professor of Higher Education
Graduate School of Education
University of Pennsylvania
Publisher: CASE
Published: 2009
Format: Multimedia file
Length: 90 minutes
Item: 33071