Branding Your Institution, Unit, or Program

Multimedia file
Price: $165.50
Member Price: $122.50
Currency Converter

Add to Cart

Learn about the branding process from an expert in the field.

SimpsonScarborough is a strategic consulting firm that has helped hundreds of universities and colleges conduct marketing research studies to reveal and assess their current brand image and to help position them on the path towards their desired brand identity.

In this seminar, you’ll learn how to proactively manage your brand and how both qualitative and quantitative research fits into the process.

This multimedia file is a recording of an Online Speaker Series webinar that took place March 13, 2008.

When you purchase this item, you'll receive a link to a recording of this webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.

Find out more about OSS multimedia files.

Presenter
Laurent "Lo" de Janvry
Vice President of Marketing and Branding
SimpsonScarborough Consulting

Publisher: CASE
Published: 2008
Format: Multimedia file
Length: 90 minutes
Item: 33044