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Big Branding IdeaDescription
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Higher education marketing and branding expert Terry Flannery, who has created and introduced effective brand concepts in both public and private higher education environments, will share a process for developing a creative concept that satisfies the requirements for your brand strategy.
Flannery will also reveal the secrets of how to successfully steward the concept through the internal decision-making process—how to cultivate support from campus leaders, introduce the concept to the community in the age of social media and incorporate it into an integrated university marketing program.
Whether you have the capacity to create a brand concept with your talented internal team or are working with an agency that understands how to help you navigate this process, Flannery will provide a framework that consistently yields a distinctive idea that meets your strategy requirements.
During this webinar, participants will:
- Hear from the leader of the team that created successful, long-lasting and recognized brand concepts in higher education: Fear the Turtle (University of Maryland) and American Wonk (American University),
- Learn how to find, introduce and integrate the concept that embodies your institution's brand,
- Gain tips on creating and implementing brand concepts in an academic environment and
- Explore ways to shepherd the concept through the maze of internal decision-making.
This multimedia file is a recording of an Online Speaker Series webinar that took place June 20, 2011.
When you purchase this item, you'll receive a link to a recording of this webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.
Find out more about OSS multimedia files.
Speaker
Teresa "Terry" M. Flannery
Executive Director, University Communications and Marketing
American University
Publisher: CASE
Published: 2011
Format: Multimedia file
Length: 90 minutes
Item: 33159
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