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People's Republic of China
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Best Practices in Alumni Marketing SurveysMultimedia file
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Colleges and universities are looking for new, nontraditional ways to connect with an increasingly diverse alumni body while building relationships that benefit the institution and alumni alike. In order to accomplish these objectives, institutions must have a clearer understanding of what motivates and interests their alumni.
This webinar will examine how surveys can help advancement professionals identify, develop and execute on-target engagement programs and services.
During this webinar, participants will:
- Learn survey techniques from the for-profit sector that can be applied to alumni advancement initiatives,
- Recognize when the use of surveys is and is not appropriate,
- Understand how to use survey feedback to develop appropriate alumni engagement initiatives and
- Appreciate the difference between data-informed and data-driven decision making.
The multimedia file is a recording of a webinar that took place Oct. 7, 2010.
When you purchase this item, you'll receive a link to a recording of this webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.
Find out more about CASE's recorded webinars.
Speakers
Bruce Rader
Senior Director, Marketing, Membership and Outreach
University of Minnesota Alumni Association
Maureen Arbogast
Marketing Director
University of Minnesota Alumni Association
Publisher: CASE
Published: 2010
Format: Multimedia file
Length: 90 minutes
Item: 33135
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