Best Practices for Branding and Maintaining a University's Presence on Facebook and Other Social Networks

Multimedia file
Price: $135.00
Member Price: $95.00
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Illinois State University has embraced the culture of virtual relationship building by strategically branding the institution and major events. This seminar focuses on the social networking tools used at Illinois State University.

During this webinar, the speakers share the branding guide developed for internal audiences at the institution and discuss how the university used social networking to enhance and market Homecoming.

During this webinar, participants will:

• Gain insights into how social networks may be used to promote institutions and brands,
• Discover how to organize an institution's social networking into a single family and
• Learn how to maintain and present a consistent voice with multiple authors.

This multimedia file is a recording of a webinar that took place May 12, 2011.

When you purchase this item, you'll receive a link to a recording of the webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this file as many times as you wish after you receive the link. 

Find out more about CASE's recorded webinars.

Speakers
Annette Levitt
Director, Alumni Relations
Illinois State University

Brian Huonker
Assistant Director, University Communications & Marketing
Illinois State University

Publisher: CASE
Published: 2011
Format: Multimedia file
Length: 90 minutes
Item: 33157

Testimonials

"This was the best session I attended." — from District V session

"This session really helped me. The presenters were knowledgeable and engaging, enthusiastic—and they presented real-world case studies (such as how they've handled Homecoming) that I could relate to. These are creative, proactive young professionals who are making a difference. Very good session." —from District V session