A collection of articles by Data Mining for Fund Raisers author Peter B. Wylie that illustrate practical ways to use statistical analysis and predictive modeling to improve fundraising results.
Contains articles that have appeared on the CASE Network and in CURRENTS magazine, plus a new discussion on how to make the most of wealth screening.
Statistical modeling can help you find the right equation for fundraising success
Fundraising databases are filled with gems if you know how to dig
Where the alumni money is
A few data points from your own records can lead you to your best prospects
What’s different about donors who give via the Web?
Understanding fraternity and sorority graduates…and other alumni groups
What proportion of donors is responsible for the most giving?
About the Author
Peter B. Wylie
Peter B. Wylie of Margolis-Wylie Associates is an industrial psychologist/data analyst who teaches advancement professionals how to mine their own databases to find predictors of giving. Wylie's other books are Baseball, Fundraising and the 80/20 Rule, Problem Employees: How to Improve Their Performance (Upstart Publishing, 1991), Problem Bosses: Who They Are and How to Deal with Them (Fawcett paperback, 1987), and Can This Partnership be Saved? (Upstart Publishing, 1993).
Published: 2008 Format: Softcover
Number of Pages: 111 Dimensions:
6 x 9