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Home > Publications & Products > CASE Store > Balancing the Art and Science of Major Gift Development
Balancing the Art and Science of Major Gift DevelopmentMultimedia file
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This seminar offers managers and major gift officers guidelines and tips for striking a balance between creating positive long-term donor relationships while still meeting the bottom-line goals.
The science—data-driven evaluations and the detailed process of raising revenue—must be weighed against the art—respecting staff and donor values and how relationships develop through time.
This multimedia file is a recording of a webinar that took place Oct. 15, 2009.
When you purchase this item, you'll receive a link to a recording of this webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.
Find out more about CASE's recorded webinars.
Speaker
Marcy Heim
President
The Artful Asker, LLC
Publisher: CASE
Published: 2009
Format: Multimedia file
Length: 90 minutes
Item: 33103
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