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Cover - The Art of Planned GivingArt of Planned Giving: Understanding Donors and the Culture of Giving
Douglas E. White
Softcover
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Description

In this deeply human and informative book, Douglas White deftly weaves together personal insights and level-headed advice in a probing look at the human side of planned giving. The Art of Planned Giving helps you understand, develop, and use the interpersonal skills that are an essential part of every successful planned giving officer’s art. This is the first book to take you beyond the mechanics and into the very soul of planned giving.

Learn the answers to such crucial questions as:

  • How do I successfully approach a prospect for a planned gift?
  • What are the steps to build a prospect’s trust and instill a sense of mission?
  • How can I tell if I’m being too aggressive—or not aggressive enough?
  • How do I handle a donor’s lawyer and other advisers who don’t support the gift?


About the Author

Douglas E. WhiteDouglas E. White

Doug White is an international thought leader in the world of nonprofits and philanthropy. He teaches board governance and fundraising at Columbia University's Master's program in fundraising management, consults with nonprofit boards around the country, and has written three books on nonprofits, fundraising and ethics: The Nonprofit Challenge, Charity on Trial and The Art of Planned Giving. He is currently under contract to write his fourth book. Doug is the former academic director of the Heyman Center for Philanthropy and Fundraising at New York University, where he oversaw the faculty and syllabi, developed strategic plans to broaden the Center's international activities, counseled students on careers in the nonprofit sector, and developed special programs and conferences. He has worked and served at many nonprofits for over 30 years in leadership and advisory capacities.

In 2002 the National Capital Gift Planning Council (Washington, DC) presented Doug with its "Distinguished Service Award." Today he chairs that council's Ethics Committee and writes the "Ethics Corner," a monthly column on ethics and fundraising.

Publisher: John Wiley & Sons, Inc.
Published: 1998
Format: Softcover
Number of Pages: 362
Dimensions: 6 x 9
Item: 28205

Testimonial

"A comprehensive and deeply sensitive look at the realities of its subject, The Art of Planned Giving is a necessary guide for all those newly entering the gift planning field and an essential reference for experiential fund raisers and philanthropists alike." -Marilyn M. Montgomery, director, gift planning, University of Washington

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