Art of Planned Giving: Understanding Donors and the Culture of Giving
Douglas E. White
Softcover
Price: $42.50
Member Price: $42.50
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In this deeply human and informative book, Douglas White deftly weaves together personal insights and level-headed advice in a probing look at the human side of planned giving. The Art of Planned Giving helps you understand, develop, and use the interpersonal skills that are an essential part of every successful planned giving officer’s art. This is the first book to take you beyond the mechanics and into the very soul of planned giving.

Learn the answers to such crucial questions as:

• How do I successfully approach a prospect for a planned gift?
• What are the steps to build a prospect’s trust and instill a sense of mission?
• How can I tell if I’m being too aggressive—or not aggressive enough?
• How do I handle a donor’s lawyer and other advisers who don’t support the gift?

Please note: a price increase went into effect in May 2010.

Publisher: John Wiley & Sons, Inc.
Published: 1998
Format: Softcover
Number of Pages: 362
Dimensions: 6 x 9
Item: 28205

Testimonial

"A comprehensive and deeply sensitive look at the realities of its subject, The Art of Planned Giving is a necessary guide for all those newly entering the gift planning field and an essential reference for experiential fund raisers and philanthropists alike." -Marilyn M. Montgomery, director, gift planning, University of Washington