Art of Media Relations: Developing a Positive and Productive Relationship with the Press

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Price: $165.50
Member Price: $122.50
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Whether you are publicizing a student event, seeking increased visibility for your school or responding to a media inquiry, this seminar is designed to help you get better results.

Designed specifically with independent schools and smaller colleges and universities in mind, this seminar guides you in setting up an effective media relations program without hiring a full-time public relations staff.

During this webinar, participants will:

• Learn what to say and do before, during and after an interview with a reporter,
• Identify resources and techniques to achieve more publicity,
• Find out what makes a strong news story,
• Anticipate how to handle a school crisis with the media and
• Evaluate important trends in media relations.

When you purchase this item, you'll receive a link to a recording of this webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.

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Presenter
Carlos P. Barroso
Director of Marketing & Communications and Adjunct Faculty Member
Saint Andrew's School

Publisher: CASE
Published: 2007
Format: Multimedia file
Length: 90 minutes
Item: 33033