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Annual Giving: A Practical ApproachFritz W. Schroeder
Softcover
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"Annual giving is the genesis of all development."— Fritz W. Schroeder
This thorough overview of both the theory and practice of annual giving provides innovative concepts and specific tactics that cover every aspect of annual fund programs. Whether you’re a newcomer or a veteran fund raiser at a school, college, or university, you will be inspired to formulate new ideas and to rethink your program. In 18 easy-to-read chapters, Schroeder examines the role that annual giving plays in the development program and how it influences—and is influenced by—the alumni program, the major gift program, and the campaign. He also takes a closer look at market research, direct mail, phonathons and telemarketing, personal solicitation, and the Internet, as well as gift societies and clubs, class agents and reunions, the parents fund, and senior class and young alumni programs.
Here are the topics you will find in each of the book’s four sections:
- Annual Fund in Theory—how annual funds mesh with alumni programs, capital campaigns, major gift programs, and your institutional culture
- Annual Fund in Practice: Tools—direct mail, phonathons, telemarketing, personal solicitation, and the Internet
- Annual Fund in Practice: Programs—gift societies, class agents, reunions, parents funds, alumni programs, faculty and staff efforts, and corporate giving
- Annual Fund Planning and Strategy—marketing, evaluating, benchmarking
Highlight: “Real-Life Points for Practice” show you how to apply the book’s lessons.
About the Author
Fritz W. Schroeder
Fritz Schroeder became vice president for development and alumni relations at The Johns Hopkins University in October 2012 after 17 years at the university in progressively senior management roles.
He provides leadership and oversight for the entire fundraising and alumni efforts of the university and Johns Hopkins Medicine, and serves as the institution's chief fundraising officer. He is responsible for planning and executing the university's current comprehensive campaign, "Rising to the Challenge," currently in the quiet phase with an anticipated goal of $4.5 billion.
Schroeder joined Johns Hopkins in 1996 as director of annual giving and became executive director of development and alumni relations in 2000. During this time he had responsibility both for alumni outreach and for annual giving programs, serving as the executive director of the alumni association.
In 2004, Schroeder became associate vice president for development and alumni relations, with a promotion to senior associate vice president in 2006. He shared responsibility with deans and directors for the university's decentralized fundraising operations in the schools and other units; provided leadership for centralized development support offices; and took the lead on strategic planning, budget planning and oversight, trustee stewardship, prospect strategy development and general organizational issues.
Schroeder joined Johns Hopkins from the University of Maryland at College Park, where he had served since 1989 in a number of roles, including director of annual giving from 1993 to 1996.
He is a 1989 graduate of James Madison University. He earned a master's degree in business administration from the University of Maryland at College Park in 1994.
Publisher: CASE
Published: 2000
Format: Softcover
Number of Pages: 169
Dimensions:
7 x 10
Item: 28155
Testimonials
"Having spent half a dozen years in development working on Stanford's annual giving programs, I wish Fritz's book had been available when I was first getting started. He clearly explains the role of the annual giving program by examining the complex facts that comprise our programs and the complex context in which a university's annual fund operates. Reading this book caused me to rethink why we do what we do at Stanford, and gave me some concrete ideas about how I can make an even better case for annual giving."—Christopher B. Ponce, executive director, the Stanford Fund, Stanford University
"What is so refreshing about this book is not that Fritz has tried to reinvent the annual giving wheel, but instead has had the forthrightness and wisdom to see that this tried and tested form of fund raising can speak to today's new generation of donors."—Paul E. Sheff, vice president, development and alumni relations, College of the Holy Cross, from the introduction
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