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Craven Community College—New Bern, N.C.
United States
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Annual Giving--The Measures and the TrendsMultimedia file
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Learn about the latest national trends in annual giving, from participation to dollars raised; phone, mail and email; and annual giving stewardship. What measures should we be tracking to ensure a successful annual giving program?
This seminar will not only explore the national trends in annual giving but will also take an in-depth look at the key benchmarks of a good program: donor retention, reactivation, acquisition and upgrading behaviors.
During this webinar, participants will:
- Hear about the latest trends in annual giving, including how programs have fared during tough economic times,
- Identify the most important measures of a strong annual giving effort,
- Discuss how trends will shape annual funds of the future and
- Learn key industry benchmarks and compare them against their own programs
This multimedia file is a recording of a webinar that took place March 31, 2011.
When you purchase this item, you'll receive a link to a recording of this webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.
Find out more about CASE's recorded webinars.
Speaker
Shaun B. Keister
Associate Vice President for Development
Pennsylvania State University
Publisher: CASE
Published: 2011
Format: Multimedia file
Length: 90 minutes
Item: 33149
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