Amplifying Your Authentic Voice in Social Media

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Price: $325.00
Member Price: $195.00
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If content is king, then authenticity is the throne.

The best social media efforts are integrated with broad communication goals and express a unique point of view and perspective, based on an institution's identity.

This webinar explores examples of social media efforts that have benefited from speaking authentically, building a true sense of community and dialogue.

During this webinar, participants will:

• Discover a range of approaches to authenticity in social media,
• Gain practical tips on honing a social media voice and
• Hear ideas from others in the webinar.

Special offer! Purchase this recorded webinar and pay only $19.95 (plus shipping) for the latest edition of The New Rules of Marketing and PR, which covers mobile marketing, how to measure the success of your social efforts and a new range of social media tools. Email books@case.org with your order number to receive a discount code to use when placing your book order.

The multimedia file is a recording of a webinar that took place Feb. 28, 2013.

When you purchase this item, you'll receive a link to a recording of this webinar and to handouts used during the presentation. The link will give you unlimited access to the webinar recording. You may view this recording as many times as you wish after you receive the link.

Find out more about CASE's recorded webinars.

Speaker
Charlie Melichar
Associate Vice Chancellor
Vanderbilt University

Publisher: CASE
Published: 2013
Format: Multimedia file
Length: 75 minutes
Item: 33227