Newcomers to alumni relations have been relying on John Feudo’s Alumni Relations: A Newcomer’s Guide to Success since the first edition appeared in 1999. Now, a thoroughly revised and updated edition is available.
Drawing upon the expertise and collective wisdom of more than 30 experts in the field, this second edition of Feudo’s classic book (and a CASE best seller) is a must-have for professionals new to the world of alumni relations. Alumni Relations offers an overview of the many aspects of the field and is filled with practical advice on a variety of topics, including:
You'll turn to this handbook again and again for winning ideas that really work.
Save when you order the first edition too!
John Feudo, a 1982 Boston College graduate, is his alma mater's associate vice president for alumni relations. Feudo, an alumni relations professional for more than 20 years, was the executive director of the University of Connecticut Alumni Association from 1999 until his move to Boston College in 2006.
Feudo studied political science at Boston College. After graduation, he became manager of membership and public relations for Toastmasters International, a nonprofit educational organization based in Santa Ana, Calif. He eventually sought to return to both the East Coast and the higher education environment and was named director of alumni field services at Tufts University in 1988. After five years at Tufts and having earned a master's degree in communication at Lesley University, Feudo was named associate vice chancellor for university advancement at the University of Massachusetts in Amherst, overseeing alumni activities for the state's flagship institution.
In 1999, he was named executive director of UConn's 175,000-member alumni association. While there, he not only reengineered the school's volunteer, reunion and affinity programs, he developed and led a $4.5 million campaign for alumni initiatives and coordinated the design and construction of a $3.7 million alumni center project.
Feudo has taught, lectured and provided training programs at colleges and universities around the United States and has spoken to audiences worldwide.
Dimensions: 7 x 10