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Cover - Alumni Clubs and ChaptersAlumni Clubs and Chapters
John A. Feudo, Paul J. Clifford
Softcover
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Table of Contents


Description

In Alumni Clubs and Chapters, 14 alumni relations professionals walk you through the essential steps of recruiting, training, and rewarding volunteers; program planning; funding and marketing; and evaluating success. Here’s what you’ll find in the 14 chapters:

  • One university president’s perspective on the value of alumni clubs
  • Tips on strategic planning—for building new clubs and strengthening existing ones
  • A description of the University of Connecticut's highly successful model alumni club program
  • Well-designed sample forms for recording club activities and measuring success
  • Advice on creating a successful funding model
  • Techniques for promoting and marketing your club
  • A description of one renowned special alumni event: the Kentucky Derby
  • Why volunteers are critical to success and how to maintain healthy partnerships with them
  • Tools for training volunteers
  • Tips for acknowledging and rewarding volunteers
  • An explanation of corporate constituencies
  • How the Internet can improve communications
  • Tips for launching international clubs
  • Speculation about the future of alumni clubs
About the Authors

John A. Feudo

CASE Crystal Apple recipient John Feudo, a 1982 Boston College graduate, is his alma mater's associate vice president for alumni relations. Feudo, an alumni relations professional for more than 20 years, was the executive director of the University of Connecticut Alumni Association from 1999 until his move to Boston College in 2006.

In 1988, Feudo became director of alumni field services at Tufts University and five years later was named associate vice chancellor for university advancement at the University of Massachusetts in Amherst.

He has also written and edited several books for CASE on the alumni relations profession, including editing the new edition of Alumni Relations: A Newcomer's Guide to Success. His latest book, I'd Rather Eat Live Spiders: A Definitive Guide to Becoming a Successful Speaker, was published June 2011.

Paul Clifford headshot Paul J. Clifford

Paul J. Clifford is the associate vice chancellor for alumni relations and the president of the East Carolina Alumni Association at East Carolina University. He is responsible for directing a program that offers programs, services and communications to 120,000 Pirate alumni worldwide.

Prior to taking the post at ECU, he was the director of outreach at the University of Connecticut Alumni Association, responsible for chapters, affinity groups, school and college societies, community service and volunteer management. He has also served as director of alumni relations at SUNY-New Paltz and as assistant director of alumni relations for communications and student programs at James Madison University.

Clifford has received peer recognition for both individual achievement and outstanding programming. His programs were recognized by CASE District III with the 2007 and 2008 Grand Award of Excellence for Overall Alumni Program. In addition, his program earned a CASE Circle of Excellence bronze medal in the category of collaborative programs in 2008.

An active member of CASE, Clifford has been a presenter, faculty member and faculty chairperson at numerous conferences sponsored by the professional organization.

 

Publisher: CASE
Published: 2002
Format: Softcover
Number of Pages: 96
Dimensions: 6 x 9
Item: 28168

Testimonial

"Although few can physically return to their alma maters as often as they would like, they welcome opportunities to stay connected to their schools and their classmates. Alumni clubs and chapters help them to do so, and this book will serve as a great resource to those of us who run such programs." —Douglas S. Dibbert, President, General Alumni Association, University of North Carolina

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