Advancing Small Colleges: Strategies for Success
Wesley K. Willmer, Ed
Softcover
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Are you an advancement officer at a small college? Would you like to evaluate and improve your advancement programs? Turn to Advancing Small Colleges, edited by Wesley K. Willmer of Biola University, the fourth in a series co-sponsored by CASE and the Council of Independent Colleges (CIC).

Advancing Small Colleges is based on a survey of nearly 300 CIC members. The eight authors — Wesley K. Willmer, Rebekah Burch Basinger, Daniel A. Felicetti, Dana L. Miller, Georgia I. Douglas, Richard E. Bee, Marjorie R. Johnson, and Adam J. Morris — examine and synthesize survey data, presenting them in the context of their own advancement experiences.

Chapters focus on:

• Leading and managing advancement operations
• The role of presidents and trustees
• Fund raising
• Integrated marketing
• Alumni relations
• Enrollment management
• Trends in advancement

Advancing Small Colleges also includes a bibliography, a list of survey respondents, and a copy of the survey instrument.

You will also receive a complimentary print copy of Advancing Small Colleges: A Benchmarking Survey Update. This companion to Advancing Small Colleges examines the results of the most recent CASE/CIC survey.

Publisher: CASE
Published: 2001
Format: Softcover
Number of Pages: 275
Dimensions: 7 x 10
Item: 28343

Testimonial

"Advancing Small Colleges provides quality comparative data that is not found elsewhere."—Melissa Morriss-Olson, vice president, university relations and development, North Park University

"Advancing Small Colleges is an invaluable resource for presidents, trustees, volunteers, and staff members who hope to maximize their colleges' potential."—Richard Elkman, president, Council of Independent Colleges