Academic institutions are changing fast. And so must the people advancing them.
Swift and fundamental changes are coming to the world’s colleges, universities, and schools. The changes are riding a wave of new attitudes about the role of government in education, who should support education, the responsibilities of students and parents, education as a competitive industry, and more. Some might say education is an industry at risk.
These developments will lead to advancement professionals having a more central role in the academy. But this prominence will come with higher expectations, greater accountability, and the necessity to practice advancement crafts with more sophistication.
This book is about the effect of these changes on the people who will deal with the consequences.
Larry D. Lauer
Larry D. Lauer became Texas Christian University's first vice chancellor for government affairs in 2009. He is also distinguished professor of strategic communication at TCU's Schieffer School of Journalism and an adjunct fellow at the Center for Strategic and International Studies (CSIS) in Washington, D.C. He directed the Commission on the Future of TCU, the institution's strategic planning project, in 2000. Lauer has worked with more than 40 campuses on integrated marketing and strategic communication initiatives in the United States, Canada, Mexico, South America, Australia, South Africa, the Caribbean, the U.K., Europe and Singapore. He was founding chairman of CASE's Advanced Seminar on Integrated Marketing and has been widely published.
Number of Pages: 256
Dimensions: 6 x 8
...a must-read for all educators who need to know what's at stake if we don't heed Lauer's advice. I will keep a copy on my desk."—Jake B. Schrum, president, Southwestern University
"...the definitive guide to integrated advancement from a master of the genre."—Peter Slee, deputy vice chancellor, Northumbria University
"Read it. Your job may depend on it."—Kent Rollins, president, University Medical Center Foundation, University of Arizona
"[Lauer's] insight about alumni relations is extraordinary."—Laney Funderburk Jr., director emeritus, alumni affairs, Duke University
"...A provocative and challenging look at the way institutions need to rethink and retool for the future."—Cassie S. McVeety, vice president for university relations, Portland State University
"For anyone concerned with the big picture."—John P. Valva, executive director, University of California San Diego Alumni Association
"...[A]n intriguing look at what the future holds for academic institutions and how the advancement profession will evolve."—Julie Simon-Dronet, director of public relations and news services, University of Louisiana at Lafayette