Whether they are verbalized or not, the 11 questions discussed in this new book by veteran fundraiser Harvey McKinnon are on every donor's mind. "To succeed at fundraising," says McKinnon, "it's essential to know the questions" that range from "Why me?" to "How much do you want?" to "How will you measure results?"
Being prepared to sincerely answer these questions that your donors are asking or thinking will help you increase your philanthropic impact.
"Get ready for a lively adventure into the mind of a donor," writes Jerold Panas in the foreword to this book. McKinnon is "the best tour guide I could imagine."
Veteran fundraiser Harvey McKinnon runs the consultancy Harvey McKinnon Associates, which has offices in Vancouver and Toronto and clients around the world. He has written a number of books, including The Power of Giving and Hidden Gold.
Publisher: Emerson & Church
Number of Pages: 112