Christine Tempesta—Director of Strategic Initiatives
Massachusetts Institute of Technology—Cambridge, Mass.
United States
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Displaying 1 - 20 of 28


Changing Demographics and How This Affects Your Business, Today and Tomorrow
Changing Demographics and How This Affects Your Business, Today and Tomorrow
2013
Multimedia file
Item: 33223
Price: $325.00
Member Price: $195.00

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Introduction to Communications and Marketing
Introduction to Communications and Marketing
2013
Multimedia file
Item: 33222
Price: $325.00
Member Price: $195.00

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Introduction to Institutional Advancement
Introduction to Institutional Advancement
2013
Multimedia file
Item: 33208
Price: $325.00
Member Price: $195.00

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Measurement Matters: Tracking the Productivity of Your Marketing Effort!
Measurement Matters: Tracking the Productivity of Your Marketing Effort!
2013
Multimedia file
Item: 33229
Price: $325.00
Member Price: $195.00

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Creating and Sustaining a University-wide Integrated Marketing Culture
Creating and Sustaining a University-wide Integrated Marketing Culture
2012
Multimedia file
Item: 33218
Price: $325.00
Member Price: $195.00

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Higher Ed Marketing Metrics
Higher Ed Marketing Metrics
2012
Multimedia file
Item: 33200
Price: $325.00
Member Price: $195.00

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Metrics That Matter: Using Data to Improve Community College Marketing and Communications
Metrics That Matter: Using Data to Improve Community College Marketing and Communications
2012
Multimedia file
Item: 33198
Price: $175.00
Member Price: $125.00

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Re-imagining Your Brand Manual
Re-imagining Your Brand Manual
2012
Multimedia file
Item: 33201
Price: $325.00
Member Price: $195.00

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Best Practices for Branding and Maintaining a University's Presence on Facebook and Other Social Networks
Best Practices for Branding and Maintaining a University's Presence on Facebook and Other Social Networks
2011
Multimedia file
Item: 33157
Price: $135.00
Member Price: $95.00

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Content Strategy: 20 Tips for Powerful, Story-Driven Branding and Communications
Content Strategy: 20 Tips for Powerful, Story-Driven Branding and Communications
2011
Multimedia file
Item: 33151
Price: $135.00
Member Price: $95.00

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Growing Brand and Enrollment through Social Media: Tips for Community Colleges
Growing Brand and Enrollment through Social Media: Tips for Community Colleges
2011
Multimedia file
Item: 33172
Price: $135.00
Member Price: $95.00

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NAIS Handbook on Marketing Independent Schools
NAIS Handbook on Marketing Independent Schools
Kathleen Hanson
2011
Softcover
Item: 29507
Price: $35.00
Member Price: $35.00

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The Real U: Building Brands That Resonate with Students, Faculty, Staff, and Donors
The Real U: Building Brands That Resonate with Students, Faculty, Staff, and Donors
Robert M. Moore
2010
Softcover
Item: 29702
Price: $54.95
Member Price: $38.95

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Easy Way to Develop a Strategic Marketing Communications Plan
Easy Way to Develop a Strategic Marketing Communications Plan
2009
Multimedia file
Item: 33076
Price: $135.00
Member Price: $95.00

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Marketing Colleges and Universities: A Services Approach
Marketing Colleges and Universities: A Services Approach
Tom Hayes
2009
Softcover
Item: 28347
Price: $56.95
Member Price: $39.95

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Advancing Small Colleges: A Benchmarking Survey Update
Advancing Small Colleges: A Benchmarking Survey Update
Wesley K. Wilmer
2008
Softcover
Item: 28340
Price: $49.95
Member Price: $34.95

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Building Brand Momentum: Strategies for Achieving Critical Mass
Building Brand Momentum: Strategies for Achieving Critical Mass
Robert A. Sevier
2008
Softcover
Item: 28242
Price: $39.95
Member Price: $39.95

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University Marketing Mistakes: 50 Pitfalls to Avoid
University Marketing Mistakes: 50 Pitfalls to Avoid
Roy D. Adler, Ph.D., Thomas J. Hayes, Ph.D.
2008
Softcover
Item: 28348
Price: $27.95
Member Price: $19.95

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Higher Education Marketing: Managing Multiple Brands on a Campus
Higher Education Marketing: Managing Multiple Brands on a Campus
2007
Multimedia file
Item: 33028
Price: $135.00
Member Price: $95.00

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The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
The Art of Woo: Using Strategic Persuasion to Sell Your Ideas
G. Richard Shell, Mario Moussa
2007
Softcover
Item: 29011
Price: $16.00
Member Price: $16.00

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