August 2012
Volume 10 Issue 8
Research and News of Note
Fundraisers for schools, colleges and universities in the United States estimate that giving to education grew 4.9 percent during the academic year that ended June 30, 2012. Looking ahead, they predict further growth of 5.9 percent for the academic year that began July 1.
Fundraisers and alumni relations practitioners believe advancement-enabling technology, such as events management software, is central to meeting their goals but say a lack of staff prevents them from using technology more effectively. That’s according to a recent survey of advancement practitioners.
Institutions are increasing funding for social media recruitment initiatives and decreasing spending on traditional media, such as print and radio ads, according to a new study.
A new study of college-bound juniors and seniors finds that 50 percent of surveyed students say the web plays an extremely important or significant role in their evaluation of a campus.
Advancement professionals interested in starting a student philanthropy group on their campus should first make sure the proposed group doesn’t overlap with existing philanthropic efforts, such as an annual fund or senior gift campaign. That’s according to two presenters who spoke about the challenges of launching student philanthropy programs at this month’s CASE ASAP Network Convention in Indianapolis.
A growing number of experienced advancement professionals from Canada, the United States and the United Kingdom are taking leadership positions at institutions relatively new to the field in the Asia-Pacific region. Their adjustment depends on various factors, says one expert who recently made the move.
Creative campaign sites, donor thank-you videos and “crowdfunding” initiatives are just some of the ways in which institutional fundraisers are using online tools.
Is your institution about to conduct a survey or does it need qualitative research to help leaders make an important decision? Holding focus groups can help institutions use their resources in more strategic ways and make better decisions.
Inside CASE
CASE has released its CASE Campaign Report 2011, the largest and most in-depth report about fundraising campaigns in educational institutions.
Members are encouraged to participate in the International CASE Alumni Relations Survey, which is open until Oct. 19, 2012.
Good data on donors is essential to a successful fundraising operation. Two upcoming one-day workshops in London aim to help the development services and prospect management professionals who mine this data up their game.
CASE keeps members informed about their colleagues' advancement—whether moving to a new institution around the corner or across continents.
U.S. Federal Relations News
The Senate Finance Committee has introduced a bipartisan bill that would extend a number of expired and expiring tax provisions, including the IRA charitable rollover, if passed.
CASE District News
District I
The 2013 CASE District I conference website has been launched. Visit the website to learn more about this year's program, including information about the following conference speakers: Emerson College President Lee Pelton, former Beth Israel Deaconess Medical Center President Paul Levy, CEO and internationally respected image maker Andy Goodman and Bentley University’s Center for Women & Business Director Betsy Myers.
District III
Registration is now open for District III's annual conference, which takes place Feb. 17-20, 2013, at the Omni Hotel at the CNN Center in Atlanta.
The district's planning team has customized sessions on the hottest topics in advancement, including campaigns, social media and analytics. Learn more about how this conference will inspire you with outstanding speakers and more than 100 sessions full of tips, trends and techniques for advancement professionals at every level.
Take advantage of the $359 early-bird rate and the $349 group rate (when three or more from the same institution register together) until Nov. 15, 2012. The Omni is also offering a special rate of $165 per night. Book today.
Also, please watch the District III website for news and registration about upcoming one-day conferences:
- Nov. 5—Gail Perry with East Carolina University
- Nov. 12—Rita Bornstein, president emerita of Rollins College and 2012 E. Burr Gibson Lifetime Achievement Award winner, and Danny Nicholson, vice president of institutional advancement at Carson Newman College
In other news, District III has named University of Georgia President Michael Adams as the 2013 recipient of its Chief Executive Leadership Award, which recognizes an outstanding president, chancellor, headmaster or system head of a District III member institution. Adams will receive the award at a special presentation at the CASE III conference.
District IV
CASE IV would like to thank its amazing volunteers and terrific speakers for making the South Padre mini conference a success and looks forward to seeing everyone again next year.
Registration is now open for the Workshop for Community College Professionals, which takes place Sept. 25 in Houston at the Houston Community College.
District V
Financial assistance is available to help qualified applicants attend the upcoming "Better Together" conference. The deadline to apply is Oct. 15.
The following are available:
Newcomer's Fellowships are for those who have been in advancement for two years or less. The fellowship covers attendance for the conference and the Institute for New Advancement Professionals.
Student scholarships are for undergraduates or graduate students to help prepare them for careers in institutional advancement.
Scholarships to Advance Diversity are for advancement professionals with diverse backgrounds.
District VII
Congratulations to Brian Lee of Caltech, who is the new chair-elect of the CASE Board of Trustees, and Peter Hayashida of the University of California Riverside, who is a new trustee and chair of the CASE Philanthropy Commission. Click here to see other district members who are serving at CASE.
Comments and Questions
Please share your questions and comments with Pam Russell via e-mail at russell@case.org or by telephone at +1-202-478-5680.
