April 2012
Volume 10 Issue 4
Research and News of Note
A new survey reveals that conversations with campus representatives can be the “most influential experience” for many students and their parents when selecting a college or university.
Social networking continues to grow in importance for nonprofits with Facebook and Twitter extending their dominance among this group, according to a new social networking benchmark report.
UK universities saw an increase in both the number of philanthropic donors and accompanying cash income in the academic year 2010-2011, according to the annual Ross-CASE survey.
Philanthropy is becoming an increasingly important income stream across the UK education sector. However, the government's plans to introduce a new cap on income tax relief, announced in March, could deter major donors and threaten to reverse this trend, says CASE Europe’s Kate Hunter.
“How often do you look forward to reading about commencement in your alumni magazine?” Probably not very often, says a recent CASE Editors Forum speaker who shared creative ways to write interesting and engaging articles on commencements and other annual events.
While one-time gifts continue to be the largest source of revenue for nonprofits, monthly giving via online channels is growing steadily. That’s according to an annual study analyzing online messaging, fundraising, advocacy, social media and mobile metrics for nonprofits.
Engaging young alumni via social media is a top priority for many alumni relations shops—but there’s a right way and a wrong way to reach out to this group, according to a faculty member of the CASE Social Media and Community Conference taking place this week in Chicago.
It’s hard enough to get work colleagues to open their email, let alone their wallets—especially if asking for donations is a relatively new phenomenon. Still, the Institute of Education at the University of London has run a successful staff fundraising campaign for five years—with about 15 percent of its staff members making a gift last year.
A new report by the China Foundation Center reveals a “dynamic momentum of growth” in university foundations in China from 2008 to 2010.
Self-awareness is one of 14 competencies that successful chief advancement officers have in common, according to two fundraising experts who will share their research findings in an upcoming CASE Online Speaker Series.
Alumni relations professionals establish connections with alumni and help them stay in touch with their alma maters and other alumni. So how do social media affect the profession when these tools allow users to make their own connections on their own terms?
Inside CASE
The CASE Board of Trustees, meeting March 23 and 24 in Boston, Mass., discussed trends in international education and implications for CASE.
The results from the 2012 CASE Europe Salary Survey are now available to all CASE members. The 67-page report will assist institutions, hiring managers and individuals in benchmarking salaries in the advancement disciplines.
China, Indonesia and Thailand are just part of a growing list of countries where CASE Asia-Pacific has held networking sessions for professionals eager to learn more about educational alumni relations, communications, fundraising and marketing.
CASE Europe will convene an educational philanthropy action group 3 May in London as part of a government summit on giving.
CASE welcomes applications for an executive director for CASE América Latina, a director of membership development and a director of international operations.
CASE keeps members informed about their colleagues' advancement—whether moving to a new institution around the corner or across continents.
Nearly 340 people from 20 countries gathered in Hong Kong from March 13 to 16 to attend the CASE Asia-Pacific Conference 2012.
CASE District News
District IV
Kudos to the recipients of CASE District IV's most prestigious annual honors, which were given during the district's recent conference in Forth Worth Texas.
- 2012 CASE District IV Distinguished Service Award: Patty Scogin, publications and creative services director, Austin Community College
- CASE District IV 2012 Hall of Fame Award: Marcus (Marc) Raney Jr. , former vice president of university advancement, Trinity University
- CASE District IV 2012 Rising Star Award: Todd Clark, director of creative media, Arkansas State University
- CASE District IV 2012 Dr. E. Joseph Savoie Chief Executive Leadership Award: Victor Boschini, chancellor, Texas Christian University
District V
What's new in CASE V? Find out in the Spring 2012 CASE V Advance.
District VI
CASE District VI is holding its annual spring meeting this week in Chicago.
The meeting will include new director orientation, strategic planning and the regular business meeting for the district. District VI will join parts of the District V board to discuss and plan the upcoming joint conference that is scheduled for December 2012. District VI will also finalize the Institutional Awards program for the 2012-13 fiscal year during the two-day meeting.
Please be aware that the entry deadline for all Institutional and Service Awards is July 31. More information about all of these will soon be available on the CASE VI website.
District VII
Congratulations to this year's District VII Awards of Excellence winners! See which of your colleagues made the list and whose "best practices" received recognition.
Comments and Questions
Please share your questions and comments with Pam Russell via e-mail at russell@case.org or by telephone at +1-202-478-5680.
