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Birds of a Feather Give Together
Birds of a Feather Give Together

By Laura Daily


Andy Manis



This flock of pink plastic flamingos has migrated to the University of Wisconsin-Madison every October since 2013, as part of an annual fundraising effort. A 1979 prank—a student stuck 1,008 plastic flamingos on UW's Bascom Hill—inspired the Wisconsin Foundation and Alumni Association to revive the pink parade as an incentive: Donors to the 24-hour "Fill the Hill" campaign get a flamingo placed on Bascom Hill in recognition. In 2015, the final flock numbered 1,022, up from 854 in 2014, and added $213,500 to the annual fund. "This is a silly way to show the importance of alumni gifts," says Caroline Radaj, WFAA senior marketing coordinator, adding that the "sea of pink is a symbol of the support alumni have for the university."

About the Author Laura Daily

Laura Daily is a journalist based in Denver, Colorado. She co-founded the personal finance website Living on the Cheap and publishes the site Mile High on the Cheap.

 

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