When a name change or other significant institutional shift alienates alumni and donors, how do you bring them back into the fold?
To get on reporters’ radar, focus on pitching where they’re already looking
With a dose of nostalgia, the University of Leeds turned around its failing direct mail fundraising
If you approach them the right way, alumni who have said ‘go away’ will welcome you back
Walter Isaacson on technology—and why smartphones won’t make us zombies
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Cover: Embracing Change
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