Brenda Mitchell—Executive Director of Institutional Advancement
Prince George’s Community College—Largo, Md.
United States
Publications & Products
Cover image, CURRENTS September 2014 issue
September 2014

A New View on Getting In
Does your marketing deliver?

What a higher education marketing professional learned from his daughter’s college search


Features The Campaign Counting Conundrum

You include bequest intentions in campaign totals. But are you investing in essential long-term stewardship?



The Asian Equation

Western directness plus Eastern modesty can equal cultural confusion—and disastrous encounters with alumni and donors. An insider reveals how to turn misunderstandings into mutually beneficial relationships.



Columns Office Space: Want to Retain Your Fundraisers? Give Them Unlimited Time Off.

More flexibility can boost productivity and loyalty



Outlook: Can Gift Officers Be Both Fundraisers and Philanthropic Advisers?

How to help donors view giving in a holistic way



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Sep 2014 Digital Edition

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