Brenda Mitchell—Executive Director of Institutional Advancement
Prince George’s Community College—Largo, Md.
United States
Publications & Products
Nov/Dec 2014 CURRENTS Cover image
November/December 2014

New Giving Tools
5 Tech Trends That May Transform Fundraising

From bitcoins to mobile wallets, how donors give is changing. Are educational institutions prepared?


Features Next-Generation Networking

Alumni offices want a robust and engaged network. Alumni want connections, freebies, and a helping hand. Here’s how one social tool—Switchboard—can build you a stronger and happier university community.



Round of Applause

The 2014 Circle of Excellence Grand Gold winners boldly showed their institutions’ colors with projects such as a hot pink donor-appreciation publication and a glowing night of arts and culture (complete with giant bird puppets and a luminous peacock)



Columns Office Space: The Press Release Is Dead

It’s time to wean colleagues from this overused and underwhelming tactic



Outlook: Remaking Advancement, Google-Style

From Apple to Amazon, what top companies can teach higher education about content and value



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Nov/Dec 2014 Digital Edition

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