Publications & Products
July/Aug 2013 CURRENTS cover
July/August 2013

Return on Investment
Like Nailing Jell-O to the Wall

In the metrics-heavy world of fundraising, why is it so hard to determine ROI?



Proving Your Success

Communications and marketing professionals are increasingly tying their work to the bottom line. Are you measuring what matters?


Features Putting Your Arms Around Smoke

Is there a right way to measure return on investment in alumni relations?



Communication Revolution

Twitter, texts, e-pubs, apps—a new CASE study reveals how communicators are managing



Columns Outlook: Thank You Isn’t Good Enough

Many nonprofits show small-gift donors the impact of their generosity. Why can’t we?



Odds and Ends: Digital-Age Dumbledore

Salman Khan, founder of the Khan Academy, on the magic of online learning