Publications & Products
CURRENTS SEPT 2012 Cover
September 2012

Institutional Branding
It's Academic

Branding an educational institution must involve the faculty



No Longer Faces in the Crowd

English institutions craft stronger identities in a newly competitive market


Features Can You Say More About That?

The why, how, and what for of alumni focus groups



Path to the profession

Mapping out strategies for finding, cultivating, and retaining talented fundraisers



Columns Outlook: The Business of Advancement

Corporate relationships are more necessary than ever in higher education



Office Space: Socialize With Savvy

Tips for successfully navigating business-social events