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March 2012
Campaigns Today
Upward Bound
Campaigns soar, in ambitions and scope, as donor requirements grow more exacting
Let’s Get Together
More institutions are including alumni engagement in campaign goals
Features
Getting to Know U
Scaling New Heights
Getting to Know U
The story behind American University’s brand campaign
Scaling New Heights
Community colleges tap newfound prestige and confidence to pull off increasingly ambitious campaigns
Columns
Office Space: Advancement Is Everyone’s Job
Outlook: Rhetoric and Priorities
Office Space: Advancement Is Everyone’s Job
Add to your advancement staff without hiring or increasing your budget
Outlook: Rhetoric and Priorities
We need to put our measures where our mouth is
Mar 2012 Digital Edition
Download the March 2012 CURRENTS digital edition.
In This Issue
Alumni Relations
Shaking It UpColumns
Talking Points: A Measured Response Office Space: Advancement Is Everyone’s Job Outlook: Rhetoric and Priorities Odds and Ends: The Passion of a LegendAdvance Work
Big Weekend for Little Family Members Stewarding the Ultimate Gift Rivals on More than the Gridiron Gaming the System QR Quandary Bountiful CatchGood Question
ROI in Fundraising Operations