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October 2010
Annual Giving Today
Bread and Butter
Why annual giving is still the foundation of fundraising success
Toast of the Town
Volunteer board members take annual giving to the next level at Catholic University
Features
Seamless Integration
Mixed Media
Seamless Integration
Alumni associations move to align programming with their institution’s strategic plan
Mixed Media
Managing today’s fragmented media environment and leveraging social media are critical to press success
Columns
Talking Points: Money Misperceptions
Office Space: A New Breed
Talking Points: Money Misperceptions
Prospective students and parents don’t have accurate information about U.S. college costs
Office Space: A New Breed
The social media community manager is a different animal in advancement