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January 2009
Fundraisers Walk the Line
Staying Up in a Down Economy
Uncertainty is the only constant in a changing and challenging development landscape
Features
Into the Mainstream
Framing Your Mission
Into the Mainstream
Alumni offices need to stop analyzing online social networking and just do it
Framing Your Mission
How independent schools translate common missions into distinctive brands
Columns
Office Space: Space Age
Talking Points: Treasure Hunt
Office Space: Space Age
Building collaboration among your staff could require knocking down walls
Talking Points: Treasure Hunt
Independent schools search for alternative revenue streams in a tight economy
In This Issue
Communications
Framing Your MissionColumns
President's Perspective: Endowed with Wisdom Talking Points: Treasure Hunt Office Space: Space Age Odds and Ends: What Does Surya Say?Departments
Advance Work: A Community Evolves Advance Work: Cultivating Cocky Behavior Advance Work: Map Attack Advance Work: Millennial MotivationsSpecial Advertising Section
The Reward for Strong Research Engaged Alumni A Strategic Path to Success A Defining Campaign