Richard Liu—Alumni and Development Manager
Western Academy of Beijing—Beijing
People's Republic of China
Publications & Products
CURRENTS April 2009 cover
April 2009

Campaigns and the Recession
Keep Your Campaign Aim True

Fundraising targets are still in sight, despite the recession



Weaving the Web into Your Campaign

What are the best practices for your online presence?


Features Meet the Next Generation

Alumni admissions programs create win-win collaborations



Talking About Transparency

How can campus communicators demonstrate the accountability of their institutions?



Columns Office Space: Sweeping the Data Clouds Away

Sunnier days lie ahead once you make peace with your database



Outlook: No More Revolving Door

Why advancement shops must commit to putting people first