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March 2004
Campaigns
Peaks and Valleys
Are campaigns the beasts we think they are, and if so, can we tame them?
Leaps and Bounds
Use today's campaign as a platform for improving the alumni association and demonstrating its readiness for the next one
Features
Global Expansion
Name that Campaign III
Campaigns are crossing borders and making inroads in Europe
Name that Campaign III
New Choices for the New Millennium
Columns
Manager's Portfolio: Hat Tricks
Closing Remarks: Just Ask
Seven basic characteristics essential to leading an advancement office
Closing Remarks: Just Ask
Engage trustees in strategic conversations about the future of higher education and philanthropy
In This Issue
Development
Peaks and ValleysCommunications
The Right ShiftAlumni Relations
Leaps and Bounds