Advancement History & Trends
Advancement Services
Alumni Relations
Campus & External Relations
Career & Professional Development
Communications
Community Colleges
Education & Campus Issues
Ethics & Accountability
Financial Management
Fundraising
Human Resources
Independent Primary & Secondary Schools
Institutionally Related Foundations
Legal, Regulatory & Postal Issues
Marketing
Organizational Issues
Special Events
Browse by Professional Interest
February 2004
Alumni Associations and Membership
Paying Your Dues
Finding the balance between alumni dues and annual giving
Deal of a Lifetime
The alumni association at UC Davis developed a strategy to increase life memberships—and teach the value of marketing
Features
Never Say Never
A Wealth of Knowledge
Is courting never-givers an exercise in futility?
A Wealth of Knowledge
With a little know-how, fund raisers can turn the pain of statistics into the gain of increased giving
Columns
Career Path: Right Profession, Wrong Discipline?
Closing Remarks: Profit and Loss
Finding the advancement position that's right for you
Closing Remarks: Profit and Loss
The pursuit of profit is damaging the nature and purpose of education
In This Issue
Advancement
Overarching ConcernsAdvancement Services
A Wealth of KnowledgeCommunications
Halls of Fame