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CURRENTS April 2003 cover
April 2003

The Climate for Advancement
Seeing the Light

In times of economic and international instability, fund raisers can still make the case for education--and ask for a gift



Clarifying Complexity

Faced with more questions than answers, campus communicators must remain steadfast in their efforts to convey institutional economic pain


Features Managing Precious Resources

Alumni officers face abundant graduates and dwindling funds



Stand Out in a Crowd

Creating a coherent campus brand requires knowing what an institution is and focusing on what makes it distinct



Columns Talking Points: The Fading Color of Money

U.S. economic woes are draining state education budgets and driving up tuition



Closing Remarks: Crisis of Confidence

Can the charitable sector regain the public's trust?