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April 2003
The Climate for Advancement
Seeing the Light
In times of economic and international instability, fund raisers can still make the case for education--and ask for a gift
Clarifying Complexity
Faced with more questions than answers, campus communicators must remain steadfast in their efforts to convey institutional economic pain
Features
Managing Precious Resources
Stand Out in a Crowd
Alumni officers face abundant graduates and dwindling funds
Stand Out in a Crowd
Creating a coherent campus brand requires knowing what an institution is and focusing on what makes it distinct
Columns
Talking Points: The Fading Color of Money
Closing Remarks: Crisis of Confidence
U.S. economic woes are draining state education budgets and driving up tuition
Closing Remarks: Crisis of Confidence
Can the charitable sector regain the public's trust?
In This Issue
Cross-Disciplinary
Crunching NumbersAlumni Relations
Managing Precious Resources