Publications & Products
CURRENTS January 2002 cover
January 2002

Alumni Relations
The Many Faces of Alumni

Generational and lifestyle marketing help campuses better target graduates



When Graduates Break the Generational Mold

Marketing to nontraditional alumni


Features High Anxiety

Consultants can only scare your staff if you let them



It's a Matter of Trust

That, plus respect and a common understanding, are essential to a productive relationship between the CEO and the CAO



Columns Manager's Portfolio: Ready, Aim, Hire

Use targeted approaches to recruit the best and the brightest of any generation



Closing Remarks: Mind Your Ps and Rs

A recent study offers a new perspective on institutions' pursuit of prestige and reputation