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February 2002
Assessing Advancement
Measure for Measure
Advancement's role in assessments of institutional quality
The Spectrum of Alumni Involvement
Ways to assess the variety and intensity of connections with graduates have long eluded the profession
Features
Jack of All Trades
A Surprisingly Good Fit
Public relations pros can play their cards right by making marketing a strong suit
A Surprisingly Good Fit
Advancement officers have the skills and experience to become campus CEOs
Columns
Manager's Portfolio: Telling Tales In School
Closing Remarks: A War On Words
Harness the power of storytelling as a management tool
Closing Remarks: A War On Words
Campuses must remain bastions of free speech, especially when doing so is unpopular
In This Issue
Alumni Relations
The Spectrum of Alumni InvolvementFund Raising
Weighing Dollars with Sense