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September 2001
Communications
Raising the Roof
Introducing a new president requires taking giant steps around campus
Features
The Estate Tax Enigma
The Many Facets of Data Mining
Under the new laws, planned giving officers will find fewer tax incentives for planned gifts
The Many Facets of Data Mining
Fund-raising databases are filled with gems if you know how to dig
Columns
Write-Minded: The Write Stuff
Closing Remarks: Can You Teach a New Dog Old Tricks?
Ten tips for wary wordsmiths
Closing Remarks: Can You Teach a New Dog Old Tricks?
A marketing lesson from Pets.com
In This Issue
Communications
Raising the RoofAlumni Relations
Alumni Events 2001