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November/December 2001
Cover Story
September 11, 2001
In the wake of tragedy, advancement officers take action
Features
A Case of Mistaken Identity
Lend Alumni Your Ear
Help the media and other key audiences get your institution's name right
Lend Alumni Your Ear
Focus groups can help make graduates' needs loud and clear
Columns
Student Stand-Ins
Write-Minded: Other Voices, Other Rules
Internships can be a creative and beneficial way to fill staff vacancies
Write-Minded: Other Voices, Other Rules
Shadow your president to create powerful prose
In This Issue
Cover Story
September 11, 2001Fund Raising
A Climate of UncertaintyCommunications
A Case of Mistaken IdentityAlumni Relations
Lend Alumni Your EarStudent Recruitment
Building E-cruiting Machines