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March 2001
Managing the Advancement Office
Piece by Piece
Stitch together an integrated marketing effort to create lifelong friends for your campus
Measuring Up
Alumni magazines can be the most expensive players on the advancement team— and often the most valuable
Features
Who's Afraid of Incentives
Full Speed Ahead
Development offices are looking at creative compensation structures to recruit and retain talent in today's competitive hiring environment.
Full Speed Ahead
Rollins College transforms its alumni association board into a powerful leadership engine
Columns
Talking Points: Where Are We Heading?
Closing Remarks: A Bicycle Built for Two?
Seeing the future of higher education
Closing Remarks: A Bicycle Built for Two?
Strategic planners can learn from Integrated Marketing, but first we have to define our terms.
In This Issue
Managing The Advancement Office
Piece by Piece The Whirlwind of Media Relations Technology Measuring Up Who's Afraid of Incentives Full Speed Ahead Alumni at the Wheel