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July/August 2001
Alumni Relations
Rethinking Our Craft
An alumni relations veteran reflects on the purpose and goals of the profession
Keeping Them In the Fold
Corporations join campuses in the alumni relations business
Features
Taking Issue
Senior PR officers should also be issue managers who help turn the policy gears at their campuses
Columns
Campaign Strategies: Making Magic at Your Big Event
Closing Remarks: It's Still about People
Fifteen tips for a successful campaign kickoff celebration
Closing Remarks: It's Still about People
Technology is a supplement, not a substitute, for the personal touch