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CURRENTS April 2001 cover
April 2001

Annual Giving
Outgrowing the Annual Fund

Keep the largest donors happy with special cultivation, solicitation, and stewardship techniques



Making Peace between Annual and Major Gifts

Create a culture that values and solicits both types of commitments-- from the same donor


Features From the Barbershop to the Boardroom

The broad-based campaign that helped pass North Carolina's $3.1 billion higher education bond issue



The Way We Were

Institutional change doesn't have to leave alumni longing for the campus they remember



Columns Talking Points: Grants Today, Gifts Tomorrow

A study links financial aid packaging and young alumni giving



Closing Remarks: Rung Out

A former development officer reflects on her hesitation to move up in advancement