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April 2001
Annual Giving
Outgrowing the Annual Fund
Keep the largest donors happy with special cultivation, solicitation, and stewardship techniques
Making Peace between Annual and Major Gifts
Create a culture that values and solicits both types of commitments-- from the same donor
Features
From the Barbershop to the Boardroom
The Way We Were
The broad-based campaign that helped pass North Carolina's $3.1 billion higher education bond issue
The Way We Were
Institutional change doesn't have to leave alumni longing for the campus they remember
Columns
Talking Points: Grants Today, Gifts Tomorrow
Closing Remarks: Rung Out
A study links financial aid packaging and young alumni giving
Closing Remarks: Rung Out
A former development officer reflects on her hesitation to move up in advancement