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May/June 2000
Strategic Annual Giving
Proceed According to Plan
Why and how to create a strategic plan for the annual fund
The Unexamined Donor
For better planning and greater returns, segment the annual fund by giving behavior
Features
The House that North Dakota State Built
The Outsider
The story of a new alumni center from conception to dedication
The Outsider
Advancement staffs can reap the benefits when campuses hire a president from outside academia
Columns
Manager's Portfolio: Mastering the Human Dimension
Write-Minded: Easy Reader
Communicating with different employee types during organizational change
Write-Minded: Easy Reader
Producing informative campaign newsletters that readers will enjoy