Publications & Products
CURRENTS March 2000
March 2000

Communications
Did You Say A Billion?

Responding to constituents' concerns about burgeoning endowments, megacampaigns, and other touchy financial issues



Cultivating the Benefit of the Doubt

Stop bad press before it starts by building up your campus's credibility with local media


Features How Crucial Are Family Ties?

Weighing the importance of campus grads to alumni office staffing



Getting Personal

Campuses recruit students with interactive and individualized Web offerings



Columns Campaign Strategies: Clearing a Path to Success

Sometimes independent schools must break through outdated campaign paradigms to reach their goals



Closing Remarks: Leading the Way

Qualities for successful leadership in a digital world