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July/August 2000
Communications 2000
Make Managing Your Web Site a Mission: Possible
Your mission, should you decide to accept it, is to seize control of your Web site.
Data to Benchmark By
Feeling overworked and understaffed? So are the more than 400 campus news departments that responded to this 2000 survey
Features
The Roots of Minority Giving
Bridging the Gap
Understand the philanthropic traditions of different cultures to solicit them more effectively
Bridging the Gap
The development and finance offices don't have to agree on everything, but they do have to work together
Columns
Talking Points: The Strength of Numbers
Manager's Portfolio: A Sterling Reputation
Be up front with constituents about how the rankings work
Manager's Portfolio: A Sterling Reputation
Start polishing your image on campus to move up in the advancement office
In This Issue
Special Section: Communications 2000
Make Managing Your Web Site a Mission: Possible Data to Benchmark By