Publications & Products
CURRENTS February 2000
February 2000

Alumni Relations Online
Entering A New Domain

Alumni associations launch Web portals to capture daily user traffic and e-commerce revenue



The MIT Way

How one alumni association keeps its Web strategy grounded in its original alumni relations mission


Features The Accountability Game

Don't resign your office's fate to the roll of the dice — use this strategic model for evaluating PR programs instead



Shades of Gray

Some planned giving questions have no clear answers



Columns Manager's Portfolio: Break Down the Barricades

Overcoming political obstacles is crucial to a PR shop's morale and success



Closing Remarks: Married to the Job

The life and times of an advancement couple