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February 2000
Alumni Relations Online
Entering A New Domain
Alumni associations launch Web portals to capture daily user traffic and e-commerce revenue
The MIT Way
How one alumni association keeps its Web strategy grounded in its original alumni relations mission
Features
The Accountability Game
Shades of Gray
Don't resign your office's fate to the roll of the dice — use this strategic model for evaluating PR programs instead
Shades of Gray
Some planned giving questions have no clear answers
Columns
Manager's Portfolio: Break Down the Barricades
Closing Remarks: Married to the Job
Overcoming political obstacles is crucial to a PR shop's morale and success
Closing Remarks: Married to the Job
The life and times of an advancement couple