Publications & Products
CURRENTS April 2000
April 2000

Integrated Marketing
Vision of the Future

Move integrated marketing out of the communications office and into the entire institution with participatory strategic planning



Signs Point to Yes

To develop more effective appeals, Stanford's Jerold Pearson applies the science of market research to the art of advancement


Feature Putting More into Marketing

Highlights from Lipman Hearne's second integrated marketing survey



Which Way Is the Wind Blowing?

Trends in corporate and foundation giving — and how fund raisers can stay on top of them



Columns Write-Minded: Alma Writer

How to work with graduates who want to write for their alumni magazine



Closing Remarks: Corporatization

Managing campus debate over the "C" word