Publications & Products
CURRENTS September 1999
September 1999

New Directions in Public Relations
Voices That Ring Loud & Clear

With proper cultivation, opinion leaders will carry your campus message far and wide



Beyond Slogans

Use research—not empty phrases—to communicate campus quality


Features Means, Motive, & Opportunity

Determine these three characteristics of new major gift prospects by using a structured, face-to-face interview



Homecoming Close-Up

Alumni relations directors discuss tradition and change in this cherished campus celebration



Columns Manager's Portfolio: The Leadership Paradox

It takes exceptional followers to make an exceptional leader



Write-Minded: Everyone's a Critic

What to do when angry donors attack